Choice Architecture & The Nudge Unit …*

“The really radical thing that Richard [Thaler] opened up to us is his concept of choice architecture. Governments have a set of nudges in everything they do, even if they don’t do anything. You can either be deliberate about it or not.” –Rohan Silva 

Choice Architecture & The Nudge Unit ...* |


“If you combine this very simple, very conservative thought — go with the grain of human nature — with all the advances in behavioral economics, I think we can achieve a real increase in well-being, in happiness, in a stronger society without necessarily having to spend a whole lot more money.” – David Cameron

Be sure to check out the New York Times profiles on Britain’s Behavioral Insights Team, aka the Nudge Unit, whose “goal is to see if small interventions that don’t cost much can change behavior in large ways that serve both individuals and society.”

rethink * 

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