Tim Brown On The Critical Role of Borrowing In Driving Creativity & Facilitating Problem Solving …*

Tim Brown On The Critical Role of Borrowing In Driving Creativity & Facilitating Problem Solving ...* | rethinked.org

“As a creative person, I’ve always believed that I can’t be creative unless I’m inspired in some way. Inspiration is a funny thing; it sounds like it’s an internal thing. We think of great creative artists and imagine that inspiration wells up inside of them, but I think that’s just not true. Inspiration comes from the outside. The most inspirational people are the most observant people who are able to take from the outside world and convert what they see into something that drives their creativity. The simplest and most effective way of doing that is to notice things, and to notice those things that might be relevant to the thing you’re thinking about or the problem you’re trying to solve or the idea that you’re working with. There are countless cliche examples of this, everyone from Picasso to Leonardo, people we think of as being individually creative geniuses who in fact were extremely good at taking inspiration from the outside world and having it drive their own creative engine. Borrowing from the outside world is at the heart of all things we do creatively to be inspired.

Then, the challenges we tackle as designers are always multifaceted; they are systemic in nature, not simple. In order to tackle them with any degree of comprehension we have to look at them from a multidisciplinary perspective, look at them from many different directions, through many different lenses. So we’re not just borrowing from other disciplines, we’re actually applying those disciplines. I think often what we do as designers is attempt to glue a whole bunch of other disciplines together to look at something creatively. We take business, science and technology, the human disciplines of social science… I personally borrow ideas from those places, and much more importantly I am also interested in how we bring them all together as collaborators.” – Tim Brown

Source: Nature Knows Best: A Biologist And A Designer Take Creative Direction From The Earth’s Operating System, via TED, published February 7, 2014.

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