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Day 05/05/2015

Paola Antonelli: “Design Is A Way To Enter the World. It’s the Interface Between Whatever Idea You Might Have—Scientific, Technological, or Even Artistic—& Real Life”

Paola Antonelli: "Design Is A Way To Enter the World. It’s the Interface Between Whatever Idea You Might Have—Scientific, Technological, or Even Artistic—& Real Life" | rethinked.org - Photo: Elsa Fridman

One of the aspects of life post-academia that I most enjoy is the increased exposure to a wide range of phenomenal, interesting, creative and courageous women. Remember this image? I wasn’t much aware of it at the time, but since graduating from university, I’ve noticed a shift in my heroes. Whereas my teenage years and early twenties were spent looking up to mainly dead, or terribly old, white men, I’ve now discovered a whole tribe of contemporary, dynamic and tremendously inspiring women. One of them is MOMA curator, Paola Antonelli. I just came across this great interview which she recently gave to The Great Discontent’s Tina Essmaker. It’s definitely worth a read in its entirety, but here are three topics that Antonelli explores that I thought would be of particular interest to rethinkers.

discover & rethink …*

{ O N   C R E A T I V I T Y

I cannot believe that anyone would ever tell you that creativity was not part of their upbringing. I think there’s creativity everywhere. In some parts of the world, there are much more urgent matters of survival, so maybe creativity takes a backseat or gets channeled towards basic needs—we have to be honest about reality. But, frankly, I believe creativity exists everywhere and manifests itself in different ways. For instance, I was always quite stunned by the ease and comfort that New York has with contemporary art, which was definitely not the case in Italy. I grew up in a place where the comfort was with design, food, and ancient art. Here, it’s contemporary art.

{ O N   D E S I G N,   I D E A S   &   R E A L   L I F E 

I find it absolutely limiting that people think of design as cute chairs and cars and posters—it’s so crazy. To me, it’s amazing that some parts of our cultural establishment move away from design when the most established artists look to design as a way to make their ideas become a part of life. Design is a way to enter the world. It’s the interface between whatever idea you might have—scientific, technological, or even artistic—and real life.

[ … ]

I’m dangerously distant from an esthetically-pleasing, more formal kind of design. I say dangerously because I don’t want to burn my bridges with that kind of design, but I feel compelled to deal with real life—and real life is not about being able to afford a $10,000 chair.

[ … ]

I always find a way to realize at least some of the ideas that come to mind. I like to say that ideas are a dollar a pound, but it’s the ones you decide to make happen that really count. It’s tough, but there’s always a way to make them happen.

{ A D V I C E   T O   A   Y O U N G   P E R S O N  S T A R T I N G   O U T }

If you really believe in it, go for it. The thing I like about this moment is that you don’t have to immediately define yourself as an artist or designer; you can try different avenues. I really love it because ambivalence, ambiguity, and these in-between states are so conducive and perfect for creative people. I had the luck of being able to test different waters, and I think that’s the best thing that can happen to someone creative. It’s not for everybody; some people need a more defined path. But if you have a curiosity to see where you can really shine, I think this is a wonderful moment.

Source: Paola Antonelli Interviewed by Tina Essmaker April 28, 2015 via The Great Discontent

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