“It seems like there may be a universal kind of story structure. So stories are powerful because they transport us into other people’s worlds but in doing that they change the way our brains work and potentially change our brain chemistry. And that’s what it means to be a social creature–is to connect to others, to care about others–even complete strangers. And it’s so interesting that dramatic stories cause us to do this.” – Paul Zak
In this short animated video, Paul Zak, a founding pioneer in the nascent field of neuroeconomics, shares results from his lab where he and his colleagues found that stories that follow Gustav Freytag’s Dramatic Arc could “change behavior by changing our brain chemistry.”
Monitoring the brain activity of hundreds of study subjects watching a video with a simple narrative, Zak found increases in the levels of the neurochemicals oxytocin and cortisol, which are associated with empathic responses. Most remarkable, however, was the discovery that this response also resulted in study subjects taking action, in this case through donating money they had just earned to a charitable cause related to the story they watched and even to fellow subjects. Zak’s conclusion that there could be a universal story structure that functions to connect us to each other might not be surprising to storytellers, but seeing it supported by neuroscience is a tale worth repeating.
Source: Empathy, Neurochemistry, and the Dramatic Arc via Aeon