Last week I posted a TED talk given by psychologist Dan Gilbert on why our day to day decision-making so often fails to facilitate our long-term goals. Gilbert makes the point that a major obstacle to aligning our present behaviors to the pursuit of our goals is that we tend to vastly underestimate how much we will change in the future, what he calls the “end of history illusion.” Yesterday I watched this talk from behavioral economist Daniel Goldstein which provides a very intriguing insight into how we might bridge the gap between our present and future selves: harnessing the power of our beliefs and imagination.
“There’s a philosopher, Derek Parfit, who said some words that were inspiring to my co-authors and I, he said that we might neglect our future selves because of some failure of belief or imagination. That is to say, we somehow might not believe that we’re going to get old, or we might not be able to imagine that we’re going to get old some day. On the one hand it sounds ridiculous, of course we know that we’re going to get old, but aren’t there things that we believe and don’t believe at the same time? So my co-authors and I have used computers—the greatest tool of our time, to assist people’s imagination and help them imagine what it might be like to go into the future.” – Daniel Goldstein
imagine, believe & rethink …*