…wearing red socks can make one more creative. I usually wear black suits, but my one indulgence to color is a pair of red socks. The color and the piece of clothing are irrelevant; however, the notion of whimsy is so very important in one’s life. We are so very often so very serious or focused on logical analysis, whereby some of the most interesting and creative developments are connected to whimsy, serendipity and eccentricity…my red socks remind me of that.
DEFER JUDGMENT Don’t dismiss any ideas.
BUILD ON THE IDEAS OF OTHERS No “buts,” only “ands”.
ENCOURAGE WILD IDEAS Embrace the most out-of-the-box notions because they can be the key to solutions.
GO FOR QUANTITY Aim for as many new ideas as possible.
STAY FOCUSED ON THE TOPIC Always keep the discussion on target.
ONE CONVERSATION AT A TIME No interrupting, no dismissing, no disrespect, no rudeness.
taken from IDEO’s brainstorming rules
…contrary to what one might imagine there are rules for brainstorming…and yet, how difficult is it to follow these rules…